If your marketing is not working for you, and you do not generate clients, try some new strategies and see what fits your business. You know the saying: “if you keep doing what you always do, you will get what you always get”
Here are 7 easy tips to apply and change your marketing strategy.
- Make sure you connect to your niche and the message talks to YOUR client needs.
- Use WordPress to easy convert prospect into leads by adding widgets like opt-in, newsletter and other triggers to have people sign up.
- Set up your website to pull in leads 24-7. Make some free offers, videos, how to e-zines or documents that the leads can download immediately without having to wait on your answer.
- Optimize your site to get more traffic. Build in better description, add keywords and tags that convey your message. Optimize and submit to search engines to be easy to find.
- Gather as many testimonials from happy customers as you can. Post on your web, or blog to increase sales.
- Create an irresistible and “juicy” free offers. You can create a “how to” specific to your product or service, create “easy steps” to teach them something, or help them with some problems that you know that might be helpful. This will create a trust and you establish yourself as an expert in your field.
- Build an email list of high quality leads. Compile lists by customer needs or wants, then send them regularly e-mails with updates on the topics you know they will be interested in. You can add your sales pitch at the end of the newsletter or e-mail, so if they interested in getting more, they can (and will) sign up or buy your product.
Be patient, create and act with your customer’s needs in mind when you deploy your marketing strategy.
Keep connecting and ask questions, so you can then create the best feedback and be of help.
Good luck.
If you need help with defining your niche or your marketing strategy.
Article by +Ramona Szilagyi
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